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The “A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business” is interesting and worth to read a book. Adam Morgan and Mark Barden are the authors of this book. Adam is the author of numerous books which engages all the reader from first to end of the page. His ideas have been widely cited as a key influence by a new generation of successful entrepreneurs and business leaders around the world. In this book, the authors reveal how to take the kinds of issues that all of us face today, lack of time, money, resources and attention.

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded.The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.