All Books

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e-commerce web sites. Based around a real-world example involving a web site selling t-shirts, you’ll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal / credit card transactions.

With the incarnations of ASP.NET 3.5 and SQL Server 2008, programming dynamic data – driven web sites with Microsoft technologies has become easier and much more efficient than ever before. Fewer mouse clicks and fewer lines of code can now enable more powerful features and the tools you need – Visual Web Developer and SQL Server 2008 Express Edition – are free. You will gain an intimate understanding of every piece of code you write. This understanding will enable you to build your own powerful and flexible web sites efficiently and rapidly with ASP.NET 3.5.

Build Your Own ASP.NET 4 Web Site Using C# & VB is aimed at beginner ASP.NET developers wanting to develop their skills, web designers wanting to move into server-side programming, and experienced developers making the leap from ASP to .NET.

The PHP language and PostgreSQL database server have long offered an ideal blend of practicality and power for both the novice and experienced programmer alike. Yet the continued evolution of both technologies makes them better suited to drive enterprise-class applications than ever before.

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.