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Swiss Watching: Inside the Land of Milk and Money by Diccon Bewes is a Financial Times Book of the year. It is a journey of a country with four languages, 7.5 million people. Switzerland is almost 400 KM away from the nearest sea. But, it is the island in Europe. Swiss Watching by Diccon Bewes is a fascinating journey of Europe’s misunderstood country. It is a journey to live through the bloody past and exploring the uncertain future. This is the landlocked island. The book proves that the Switzerland is much more than just banks, skies, cheese, and francs. Swiss Watching explains the true meaning of Swissness. In a land of different cultures, the book depicts an unseen picture of Switzerland. A place which is worth more than just a tour. The place where traditions are more important as innovation. People have more power than the politicians. Although, they can’t speak to each other in the same language. But, the hearts are same. It is an amazing and fascinating journey to Switzerland you’ve never seen.