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The “Product Design and Development (Irwin Marketing) is an innovative book that shares different new industrial techniques. Karl Ulrich and Steven Eppinger are the authors of this advanced book. Karl Ulrich is a Wharton professor, practice innovation, entrepreneurship, and design. Steven Eppinger is an American engineer, Professor of Management Science and Innovation. Steven holds a mechanical engineering degree at MIT. In Product Design and Development, the authors give updated examples including major products such as AvaTech avalanche probe, Belle-V ice cream scoop, Tesla Model S automobile, iRobot Roomba vacuum cleaner, Boeing 787 aircraft and many more. This book has an incredible amount of information and engages all the industrial readers from start to end of the chapter. The authors explained all the structures of different design step-by-step that is easily learnable. Product Design and Development based on different chapters. Robust Design fracture describes the different techniques that minimize the effect of variation on product performance. Do some chapters explain what is patentable? How they work, license issues and other intellectual property. To sum it up, Product Design and Development is the best book for learning the art of Product Design.