All Books

“The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions” is a must-read for success-minded business owners. Noah Fleming is the author of this book. This book gets into the psychological and emotional aspects of positive customer experience. Noah provides interesting personal observations from his consulting, cites pertinent books on the topic, and provides an enlightening framework of nurturing the customer relationship. The core philosophy of this book is pretty simple. Instead of spending the bulk of your time, energy, and resources in new customer acquisition, you should invest heavily in ensuring you are doing whatever you can to deliver an amazing, remarkable, and most important of all, memorable customer experience. There have been a lot of books over the past couple of years that talk about the concepts of “loving your customers” and “hugging your customers.” The problem with most of them is the focus is on solving customer-related issues after they happen. They are reactive in nature. With “The Customer Loyalty Loop”, the author shows you how to take a far more holistic and proactive view of the customer experience from start to finish. And it’s definitely a book full of hackneyed bromides. It includes the science behind creating great experiences and lasting impressions that will help you build a large following of loyal customers who will become promoters of your business, buy from you repeatedly, and actually enjoy doing business with you.