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The Copywriter’s Handbook
by Robert W. Bly
432 Pages · 2006 · 2  MB · 1,091 Downloads · New!
The Copywriter’s Handbook is the business writing, direct marketing and marketing research book that shares the proven ways to master copywriting. Robert W. Bly is the author of this superb book. This is the updated and revised third edition of the book which teaches the new strategies to master copywriting. It is specially written for those who approve or write copy, account executives, copywriters, freelance, advertising managers, freelance writers, and creative directors. Brand managers and entrepreneurs can also learn from this practical book. Learn the wonderful strategies to master the writing of commercials, direct mail, and ads that are clear and well written.
The Digital Marketing Handbook
by Robert W. Bly
330 Pages · 2018 · 6 MB · 58 Downloads · New!
The Digital Marketing Handbook is the business and marketing book which shares the pro-level techniques for successful digital marketing. Robert W. Bly is the author of this outstanding book. This guide is specially written for marketers. It equally benefits solopreneurs, small business owners and for multinational companies. There is a big chance for small business owners to turn their business into the upper level. This book is full of proven processes and proven models which produced the influent stream of profit, sales, opt-ins, conversions and leads. Robert teaches how to market your online-based business, hybrid business, motor store or any other business by just adopting simple techniques. The reader will learn how to integrate a digital plan by following the rules of traditional marketing. How to maximize the open rates, conversions and click-through rates. How to build and maintain an opt-in email list of your clients. Learn the common mistakes of digital marketing and avoid them. What kind of quality do you require to do your business? Master of technical works like Facebook Advertising, Traffic generating tactics and Google AdWords. Vertical ways to generate leads through Periscope, Snapchat, Pinterest, Instagram and other social media platforms. How to design squeeze pages, hub sites, home pages and get the guaranteed results. What are the tactics which bring the online revenues for your site up to 200%?

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