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Be Our Guest is the customer relation, tourism, hospitality and travel book which tells the secrets to Disney’s success. Theodore Kinni is the author of this impressive book. He is the author of thirteen famous business books. Theodore is also a journalist whose articles are worth to read. Disney is one of the most successful companies in the world. Walt Disney is the founder of this company but it takes decades to make Disney a brand. Disney is unique, authentic and fascinating in its approach. What are the techniques used by a think-tank of Disney’s company to produce great results?