by Chris Nodder
Evil by Design is the technology and computer book which describes that how companies pursue us to do the things which they wanted. Chris Nodder is the guy behind this stunning book. He is the specialist in interaction design and a user researcher. The purpose behind this book is the frustration by seeing the tons of poor examples on the internet of persuasive designs. This guide is written for the developers to make better interactive designs. The author shares both techniques which are used by the companies to pursue people and how to avoid being pursued by them. This guide is composed on seven chapters and each of them covering the main factor.
He tells how organizations make us feel better about doing anything which indirectly benefits them. Chris covers all the points which include the different concepts of marketing, designing, and psychology which are used by companies. All the things are explained through examples. The author seven deadly techniques which are followed by them. Pride, in which they give the proof that their product already circulates in the market. Sloth makes your mind to accept that product is your need. Gluttony, it escalates the commitment of customer. Anger, Envy, Lust, and Greed are others followed techniques by them. This is a comprehensive guide which covers all the sides of evil interfaces which you visualize in your daily life. You can also Download Brief Answers to the Big Questions by Stephen Hawking PDF.