The “Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition” is a great book that describes the brand and its importance in marketing. The author of this helpful book is Alina Wheeler. Alina is a branding consultant whose clients have included Berwind, Guardian, Vanguard, and IBM. She engages enterprises in a dynamic process to build their brands and embrace best practices. In Designing Brand Identity, the 5th edition is the first book that reveals the five-phase methodologies of branding. Alina says Designing Brand Identity has a pragmatic and easy to understand resource for all brand makers, like global and local. It describes in detail for implementing an entire brand system.
Creative Strategy and the Business of Design (Preview)