by Peter Fader
Customer Centricity is the business, customer relations and marketing book which shares the different techniques to meet the customer’s satisfaction. Peter Fader is the author of this impressive book. He has decades of experience in writing business plans for his clients, organizations, and managers. There is an old saying, all the customers are not right and all the customers do not deserve your affection. This book will show you how to make better decisions and satisfy your customers. There are thousands of book available on the internet which tells how to grow your business but none of them is practical.
This guide contains all the latest techniques and practical strategies which actually works in the market. Discover, why customer satisfaction is always the first priority? How to promote your brand that not only increase the sales but also makes the worth of your products. Why the old ways are flawed and what the points that you need to change? What is the importance of customer lifetime value and how one customer helps you to build a community? Identify the importance of customer relationships and this guide contains an entire chapter on customer relationship management (CRM). To sum it up, this book will assist you to realign your product development, CRM and performance metrics.