Machine, Platform, Crowd is the strategic planning, business planning and technology book which describes the importance of machine, platform and crowd in the building of the modern world. Andrew McAfee and Erik Brynjolfsson are the authors of this superb book. They both served as the director of the MIT and the author of bestselling books. The machine brings revolution in the life of people by making their life easier. The wheel was the first machine and the mother of all machines that were invented five-thousand years ago. The world is progressing day by day and machines are taking place of the humans. Machines are more accurate and precise than humans and available at cheap rates. There is no field where machines are not involved or they are not helping humans to finish their tasks. Platforms are also a kind of invention where we can launch our products. The advertisement and marketing can be performed on those platforms where someone is watching them.