by Roger Kerin,
The “Marketing: The Core, 8th Edition” is an enlightening book about marketing. Roger Kerin and Steven Hartley are the authors of this book. Roger is the Harold C. Simmons Distinguished Professor of marketing at the Edwin L. Cox School of Business. He holds a B.A, M.B.A, and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, project management. In this book, the authors describe the marketing and products. The first section of this book talks about 14 products. With the help of this book, the reader will learn how to deal with customers and make a brand in the market. Additionally, marketing is the study and management of exchange relationships. It is a business process of creating a relationship with satisfying customers.
The authors also reveal 5 marketing concepts of marketing, such as product concept, product, selling concept and marketing concept. They describe marketing is the process of planning and executing the conception, pricing, promotion and distribution of your ideas. Every business needs to successfully market their products and services. This book engages all the readers from start to end of page and worth to read. All in all, Marketing is a necessary book for all the marketing people and businessmen.